Dear India,

We didn't start PlayBlue to sell bats and balls.

We started it because somewhere between school grounds and desk jobs, a generation of Indians quietly stopped playing. And those who still continued, never got the best infrastructure and support to keep them going.

And that felt like a loss worth doing something about. India is changing from a sport-watching nation to a sport-playing nation and our mission is to expedite that journey.

Blue isn't just in our name. It's on every Indian jersey that's ever made this country lose its mind - the Blue Tigers, India’s 2011 home triumph, every Olympic podium we've wept at. When India goes blue, it doesn't just play. It believes.

We want more of that. More people playing, more people competing, more people finding their sport. Not for fame. Just for the feeling.

That's what we're building.

‍

- Team PlayBlue

Story

Why Blue?

It’s no coincidence that the heart of the Indian flag reflects the spirit of the nation’s sporting colour - Blue. When we don the Indian blue, we transition from sports lovers to a sports nation. And our mission is to grow that collective by helping you play. Yes, you. All of you.

Team

PlaY Squad

We grew up playing. Some of us competitively, some of us badly, all of us obsessively. The PlayBlue team is made up of people who still have a sport they'd drop everything for - and who think India deserves a lot more of that energy.

Satyam Trivedi

Co-founder
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Business leader with 20+ years of experience managing teams, leagues and franchises across global sports

CEO, GMR Sports - Led the largest cricket conglomerate across geographies (IPL, WPL, IL20, Hundred, PKL) and created new IPs (RPL, sports infrastructure projects)

Dy. CEO, RPSG Sports - Led new and legacy franchises in India & South Africa (IPL, SA20, ISL)

Founding member & CEO, Adani Sportsline - Built a global sports conglomerate from the ground up (PKL, WPL, Ahmedabad Marathon)

‍

Jayam Vora

Co-founder
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Serial entrepreneur and brand builder at the intersection of consumer, fitness, and lifestyle.

Co-Founder, Fitternity — India’s largest fitness booking platform with 1M+ paid users, acquired by Curefit (2021).

Part of the Cult.fit leadership team - Led India’s largest gym chain - Gold’s Gym India, co-led the cultpass network of 300+ gyms at Cult.fit 

Investor & Strategic advisor to home-grown D2C brands across jewellery, personal care & perfumery

What we’re building

PlayBlue opens its first stores later this year - experiential, multi-brand, built for every sport and every level of athlete. Online and offline, together. Expert staff, the world's best brands, and a community that goes beyond the transaction.If you want to be part of building it: as a partner, a team member, or just someone who wants first access - we'd love to hear from you.
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Blog

Articles

Neeraj Chopra in action — Olympic gold medallist representing India's athletic excellence

India's Ambition to Host the Olympic Games: A Catalyst for the Nation's Sports Story

April 4, 2026
Community sports participation in India — grassroots athletes playing together

Growth of Community Participation in Sports in India

April 4, 2026
India sports industry growth — athlete in performance gear representing rising investment in sports

India's Sports Sector Sees Robust Growth Fueled by Rising Participation and Investment

April 4, 2026
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Every Sport.
Every player.

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